FLASH NEWS

UP CM Yogi Adityanath promotes ‘Vocal for Local’ with customized crafted gift baskets

UP CM Yogi Adityanath promotes ‘Vocal for Local’ with customized crafted gift baskets

Chief Minister Yogi Adityanath is all geared up to promote “Vocal for Local” and” One District One Product”.  CM Yogi will present this gift to the ODOP gift hampers this Diwali on his behalf to some special people of the country. The specially customized gift baskets will contain the best of UP’s crafts and products from 13 districts of Uttar Pradesh.  CM has also appealed to the people to exchange one district one product scheme products as Diwali gifts among relatives and friends. In such a way people will help to promote local businesses and products of their district.

This Deepawali, give a special gift to your loved ones that they remember for life and the gift is the famous product of your district. This will have two benefits, on one hand, you will give a gift to remember and, on the other, you will promote the local talent and the product of your district,” the chief minister said in a statement.

 The UP government’s One District-One Product Programme aims to encourage such indigenous and specialized products and crafts that are found in UP and nowhere else.  Many of these products are GI-tagged, which means they are certified as being specific to that region in Uttar Pradesh. Many of these were also dying community traditions that are being revived through modernization and publicization.  the purpose of giving this gift basket is to further spread the identity of these brands.

The gift baskets contain 13 ODOP products

Ganesh Laxmi and Diyas of Gorakhpur Terracotta Crafts
Siddharthnagar Kalanamak Rice
Lucknow Chicken Kurta
Varanasi Silk Stole
Moradabad Brass Bowl
Agra Marble’s Tea Coaster
Azamgarh Black Pottery Vase
Saharanpur Wooden Pen Stand
Pratapgarh Amla
Kannauj Perfume
Muzaffarnagar Jaggery
Chandauli zari zardozi design
Moonj Basket Prayagraj

 President Ram Nath Kovind, Prime Minister Narendra Modi, Vice-President Venkaiah Naidu, Union ministers, and BJP President J.P. Nadda are among those selected VIPs who will receive a special Diwali gift hampers from Uttar Pradesh Chief Minister Yogi Adityanath.